Impact of Incremental "Extras"

Hello,

Recently I was asked to do an analysis on some of the metrics associated with online ordering. I wanted to highlight one of the most interesting findings. "Extras" are 100% incremental. Either a customer purchases Extras or they don't. And while we all hope our scoopers are disciplined enough to ask the customer if they want extras, they simply can't compete with the simplicity of the online model. 

Take a look at the findings below. From March 1st thru July 25th, only .63% of all in-store orders included extras. Compare that to 2.83% of all online orders. A difference of 2.20%. That's significant.

How significant is it? I put together a visual for everyone to understand the impact of incremental Extra sales. When you log in to Mobile Boss, you'll see the link titled "Incremental Extras Sales Comparison".

The video below explains what this report is showing. Please watch this video before viewing the report.

Video Here