Impact of Incremental "Extras"

Hello,

Recently I was asked to do an analysis on some of the metrics associated with online ordering. I wanted to highlight one of the most interesting findings. "Extras" are 100% incremental. Either a customer purchases Extras or they don't. And while we all hope our scoopers are disciplined enough to ask the customer if they want extras, they simply can't compete with the simplicity of the online model. 

Take a look at the findings below. From March 1st thru July 25th, only .63% of all in-store orders included extras. Compare that to 2.83% of all online orders. A difference of 2.20%. That's significant.

How significant is it? I put together a visual for everyone to understand the impact of incremental Extra sales. When you log in to Mobile Boss, you'll see the link titled "Incremental Extras Sales Comparison".

The video below explains what this report is showing. Please watch this video before viewing the report.

Video Here

Creating Event Online Storefront

Hello,

We were asked recently if it was possible to create an EVENT webpage where a store could sell a CUSTOM menu for outside events. Essentially, they wanted the ability to take pre-orders online.

The answer is YES! The video below walks you through the process to create your own Online Event storefront.

The process goes something like this.

1. Create a Google Calendar that will be your Event Calendar. Your online event storefront will pull data from this calendar.

2. Link your Event Calendar in Boss.

3. Once your Event Calendar is linked, setup a default event menu. You can create specific event menu's later. But you should create a default menu in case you forget to setup event specific menus.

4. Promote your online event storefront to take pre-orders.

Watch Instructional Video Here 

As always, reach out with any questions.

Bret & Colleen